The original developmental toy company

For 40 years, US brand Sassy has been a leading innovator of children’s educational toys and products in over 30 countries, helping children to learn and to thrive.

Sassy creates fun, engaging and industry awarded toys.

Sassy is the first brand to use a balanced approach to form and design elements using the foundation of Early Childhood Development.

Since the launch of the SASSY SEAT in 1982, Sassy has expanded its line to include developmental toys, feeding and baby care products and disposables.


What makes SASSY different?

SASSY creates fun, engaging toys that have won numerous industry awards. Sassy toys aid in hand-eye coordination and improve motor skills and sensory perception.

This is what sets Sassy apart from its competitors. The Sassy brand is more than a series of ‘black and white stripes’ or ‘happy smiley faces’.

There is a harmony – which creates a sensory experience that will engage and stimulate your baby’s senses!


BABYNEST says ...

“Sassy are INNOVATIVE, pioneering and have been distributed in over 30 countries for 40 years … and are great quality.” 


BabyNest Product Reviews

great product range, staff are always friendly

-Tara Corballis  , 22/08/2017

Babynest – baby & children’s one stop shops!I often find it hard to find specific products at reasonable prices in department stores and large retailers – until, I found They have the biggest variety of baby and children’s items and their prices are suitably competitive too! It is so much easier being a working mum for me to just jump online and do a quick search on their website to find the specific product I want instead of traipsing around 5 or 6 different stores to find one item! They are quick on delivery and I have always found their customer service to be friendly and relevant. Would highly recommend this site! Love how much time it saves me as well as how much money!

-Hannah36, 12/08/2012